Nutrisystem Launches #NowBelieveIt Social Campaign; Partners with Non-Profit Teen Mentoring Program, Girl Talk (MyGirlTalk.org)
FORT WASHINGTON, Pa.–(BUSINESS WIRE)–Nutrisystem (NASDAQ: NTRI), a leading provider of weight management products and services, has launched #NowBelieveIt, a social empowerment campaign highlighting the positive power compliments play in the lives of women and young girls. You can watch the #NowBelieveIt video at Nutrisystem’s The Leaf.
According to an online survey conducted by Harris Poll within the United States on behalf of Nutrisystem, statistics on compliments are intriguing:
- 94% of women remember the last time they gave someone a compliment
- 83% of women remember the last time they received a compliment
- 38% of women say it is difficult for them to accept compliments
There doesn’t seem to be a shortage of compliments, nor women remembering receiving one. But nearly 40% of women find it difficult to accept the compliment they receive. The #NowBelieveIt campaign demonstrates how accepting compliments can positively impact the interactions women have with virtually everyone in their lives.
“At Nutrisystem, we believe in the power of positive feedback. And we know that many women have a difficult time accepting compliments,” said Dawn Zier, CEO of Nutrisystem. “This poll made us ask — Could it be that the power of a simple compliment is an under-utilized asset in fostering healthy change?“
“Through #NowBelieveIt, we hope to encourage people to keep giving compliments,” added Zier. “This acceptance can be important for our own self-esteem, as well as a model for other women in our lives – particularly young girls. Once a girl suffers self-esteem issues, it tends to continue into adulthood. We want to break that cycle.”
In conjunction with this campaign, Nutrisystem is partnering with Girl Talk (MyGirlTalk.org), an international non-profit peer-to-peer mentoring program focused on helping teens build self-esteem, develop leadership skills and recognize the value of community service. Through a $25,000 donation, Nutrisystem is supporting the organization’s annual girls leadership summit and scholarship program activities throughout the year.
“Nutrisystem’s #NowBelieveIt campaign aligns with Girl Talk seamlessly,” says Haley Kilpatrick, Founder of Girl Talk and author of The Drama Years. “We serve girls during their most formative years, when they decide who they are and what they stand for. And, as women, if we model the right behavior to girls, girls will in return grow up to become confident women.”
Nutrisystem will celebrate the power of compliments through September across its social media channels including Facebook, YouTube, Google+, Twitter and Pinterest and at the #Nutrisystem Gallery.
“This project is near and dear to our team,“ said Robin Shallow, Vice President of Corporate Communications at Nutrisystem, who is overseeing the campaign. “Every day at Nutrisystem we are engaged with so many special customers who positively impact the lives of those around them, including ours. We made this for them and for all the women in our lives. It’s time for all of us to #NowBelieveIt!”
The #NowBelieveIt video was produced in conjunction with Magnet Media, a leading creative studio that tells stories through innovative digital strategy, video content creation, and targeted digital distribution.
“This video is one we’re extremely proud of producing. It is part of our tradition of helping brands ‘own the conversation’ on a topic that’s culturally ripe and saying something to their audience that’s more than ‘buy now’,” said Megan Cunningham, CEO and Founder, Magnet Media. “Nutrisystem was a pleasure to work with, and it was a privilege to bring their brand vision to life!”
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leader in the weight loss industry, having helped millions of people lose weight over the course of more than 40 years. The Company’s weight loss solutions include Nutrisystem® My Way®, a 28-day structured food delivery program including a digital platform, NuMi by Nutrisystem®, multi-day kits and individual products available at select retail outlets. The Company’s current product line offers customers the most meal choices, including more than 100 foods containing no artificial preservatives or artificial flavors. Nutrisystem® plans are consistent with national guidelines for dietary intake meeting targets for fat, sodium, sugar, cholesterol, fiber and physical activity and include comprehensive counseling options from trained weight-loss coaches, registered dietitians and certified diabetes educators. Plans can be customized to specific dietary needs and preferences including the Nutrisystem® D® program for people with Type 2 diabetes or pre-diabetes. For more information, go to NutrisystemNews.com.
About Girl Talk
Girl Talk is an international non-profit peer-to-peer mentoring program with a very simple premise: high school girls mentor middle school girls to help them deal with the issues they face during their formative early teenage years. Our mission is to help young teenaged girls build self-esteem, develop leadership skills and recognize the value of community service. Since 2002, our organization has served more than 40,000 girls in 43 states and 7 countries. For more information, visit www.mygirltalk.org.
This survey was conducted online within the United States by Harris Poll on behalf of Nutrisystem from May 7-11, 2015 among 2,013 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Deanna Every, firstname.lastname@example.org
About Nielsen & The Harris Poll
Over the last 5 decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers’ motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Contact us for more information.