FORT WASHINGTON, Pa.–(BUSINESS WIRE)–Nutrisystem (NASDAQ: NTRI), a leading provider of weight management products and services, announced today that it is transforming both inside and out. The Company has introduced a new packaging design; new and improved foods with no artificial flavors, colors or sweeteners and easy-to-understand nutritional labels; and an increased fresh-frozen food selection to customers. These significant changes, more than two years in the making, are a nod to the Company’s continued commitment to improve its products and increase customer satisfaction.
“We’re constantly listening to our customers and improving their experience,” said Dawn Zier, CEO of Nutrisystem. “Our goal is to help customers not only lose the weight, but keep it off long-term. Modern packaging, easy-to-understand labels and a larger selection of foods, frozen at the peak of freshness, are things our consumers need and want and we’re excited to be able to deliver them.”
NEW AND IMPROVED FOODS
The Nutrisystem food portfolio is the largest of any in the industry offering more than 150 menu items. All products on the Nutrisystem menu have been reformulated to contain no artificial colors, flavors and sweeteners. Whole grains were also increased in foods to aim to have at least 50% of the grains coming from whole grain sources. In addition, all Nutrisystem foods meet the USDA guidelines for fat, saturated fat, trans fat, cholesterol, sodium, carbohydrates, fiber, and protein. More than 50% of products will be new or reformulated for Diet Season 2016.
“The quality of our products continues to be at the forefront of our food mission,” said Sharon Tate, Vice President of Food Development and Quality. “We aim to provide customers with the food they love, that tastes great and uses the best possible ingredients. These updates reiterate that promise.”
LARGER FRESH-FROZEN FOOD SELECTION
In keeping with customer demand for a larger fresh-frozen entrée selection, Nutrisystem has introduced Uniquely Yours, its most customizable plan to date. The newly available four-week program allows for complete customization, giving customers the freedom to build their menu just the way they like.
“What we continue to hear is that customers want choice,” says Keira Krausz, CMO of Nutrisystem. “Uniquely Yours gives them that choice by letting them pick their favorite ready-to-go and frozen meals without limitation.”
Uniquely Yours also comes with support from Nutrisystem counselors and dietitians, available seven days a week, plus online tools to help customers stay on the weight loss track.
NEW PACKAGING DESIGN & EASY-TO-UNDERSTAND NUTRITIONAL LABEL
New Nutrisystem packaging will reveal a more contemporary, health-oriented look for the brand. The design was carefully selected based on customer research and intent to purchase. Each item features a color-coded bar by meal occasion (breakfast, lunch, dinner and snack) and contains an easy-to-understand nutritional label with callouts such as calories, fat, fiber and protein to highlight the benefits. New packaging is being rolled out to Nutrisystem customers who purchase online or at retail.
“The look of our new packaging is a direct result of consumer feedback,” said Krausz. “We did extensive research and focus groups to understand what appealed to customers visually and what made them more likely to purchase a product. Based on that feedback, we were able to design a more contemporary look that highlights the nutritional information most important to customers.”
To learn more about Nutrisystem, its plans, and menu items, or to place an order, please visit www.nutrisystem.com.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leader in the weight loss industry, having helped millions of people lose weight over the course of more than 40 years. The Company’s weight loss solutions include Nutrisystem® My Way®, a four-week structured food delivery program including a digital platform, NuMi by Nutrisystem®, multi-day kits and individual products available at select retail outlets. The Company’s current product line offers customers the most meal choices, including more than 100 foods containing no artificial preservatives or artificial flavors. Nutrisystem® plans are consistent with national guidelines for dietary intake meeting targets for fat, sodium, sugar, cholesterol, fiber and physical activity and include comprehensive counseling options from trained weight loss coaches, registered dietitians and certified diabetes educators. Plans can be customized to specific dietary needs and preferences including the Nutrisystem® D® program for people with Type 2 diabetes or pre-diabetes. For more information, go to NutrisystemNews.com.