Target Marketing Magazine Reveals Choice in Cover Story
FORT WASHINGTON, Pa., Oct. 13, 2014 /PRNewswire/ — Target Marketing, published monthly by North American Publishing Company (NAPCO), has named Dawn Zier, President and CEO of Nutrisystem, Inc. (NASDAQ: NTRI) as the 2014 Direct Marketer of the Year. Editors chose Zier based on her professional accomplishments and her role in the direct marketing community.
In the magazine’s extensive cover story, she describes her upbringing and credits her parents for inspiring her be the best she can be; explains how her academic background in engineering (she has a Master’s of Science degree in Electrical Engineering and Computer Science from MIT as well as an MBA from the MIT Sloan School of Management) informs the way she approaches complex challenges; and cites her experience in publishing as formative in building her direct and database marketing acumen. She also credits three key mentors and stresses the importance of paying it forward by serving as a mentor and helping others succeed in their own respective careers.
Zier predicts the future of direct marketing will include greater customization with more emphasis on the lifetime value of a customer relationship. Currently at the helm of Nutrisystem, she is applying those beliefs as a true business turnaround is starting to take hold. “There’s a ton of opportunity,” Zier says “and all indications are we have the brand license and credibility to be part of the overall weight loss and maintenance journey spanning decades, not months.” So far, she appears to be right. Under her leadership, Nutrisystem is expecting to see revenue growth for the first time in seven years.
In related news, Dawn also received the 2014 Silver Apple Award from the Direct Marketing Club of New York, as well as a Brava! Award from SmartCEO.
About Target Marketing
Target Marketing is part of the Target Marketing Group of publications, published by North American Publishing Company (NAPCO) in Philadelphia, also publisher of Retail Online Integration, FundRaising Success, Publishing Executive and Book Business.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leading provider of weight loss solutions and weight-related products and services including its structured food delivery program Nutrisystem® My Way®. Nutrisystem has helped consumers lose weight for more than 40 years by providing quality foods and a nutritionally balanced meal program. Nutrisystem® meal plans feature more than 150 menu options, along with counseling options from trained weight-loss coaches, registered dietitians and certified diabetes educators. Customers are provided further support from the online community, tools, trackers, mobile apps and more. Nutrisystem® plans are consistent with national guidelines for dietary intake meeting targets for fat, sodium, sugar, cholesterol, fiber and physical activity. Additionally, plans can be customized to specific dietary needs and preferences including the Nutrisystem® D® program for people with diabetes or those at risk for type 2 diabetes. Healthcare professionals may learn more about the programs by visiting www.nutrisystem.com/hcp. Nutrisystem® weight loss plans are available directly to consumers through www.nutrisystem.com, by phone (1-800-435-4074) and at select retailers. The NuMi multi-platform system and downloadable App can be found at http://www.numi.com.