Award Recognizes Outstanding Performance, Accomplishments and Innovation of a Company in the Performance-Based Marketing World
FORT WASHINGTON, Pa. — September 21, 2016 — Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight loss management products and services, was named the Direct Response Marketing Alliance (DRMA) Marketer of the Year, an annual award presented from the DRMA and Response Magazine. The award recognizes the outstanding performance, accomplishments and innovation of a company in the performance-based marketing world.
Nutrisystem was announced as this year’s winner at an awards event last week in Las Vegas. Nutrisystem was recognized for its powerful omnichannel campaigns for both Uniquely Yours and Turbo10 products, retail expansion, and an improved e-commerce customer experience.
“We are honored that Nutrisystem has been chosen as DRMA Marketer of the Year,” said Dawn Zier, President and CEO of Nutrisystem. “The foundation of our performance-based marketing is a keen understanding of our customer and her/his weight loss journey. Over the last few years, in addition to our benefit-driven creative, we have implemented an omnichannel strategy and employed a data-driven approach to our marketing and messaging. I am proud of the many advancements our marketing team has made under the leadership of our Chief Marketing Officer Keira Krausz and the industry recognition that we are receiving.”
“Nutrisystem has taken the long-standing power of direct and data-driven marketing and combined it with this new era’s best metrics and multichannel media mixes,” says John Yarrington, publisher of Response and co-founder of the DRMA. “When you think of the present and – more importantly – the future of performance-based marketing, Nutrisystem is one of the companies leading the way, innovating on both the customer acquisition and sales attribution ends of the consumer lifecycle.”
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leader in the weight loss industry, having helped millions of people lose weight over the course of more than 40 years. The Company’s weight loss solutions include Nutrisystem® My Way®, Fast 5, and Turbo 10, all clinically tested, structured food delivery programs that come with the digital platform NuMi® by Nutrisystem. Additionally, the Company offers multi-day kits and individual products available at select retail outlets. The Company’s current product line offers customers the most meal choices, including more than 150 foods with no artificial colors, flavors or sweeteners. Nutrisystem provides customers the flexibility to align their diet with the US Healthy Eating Meal Pattern, as recommended by the USDA Dietary Guidelines. Plans include comprehensive counseling options from trained weight loss coaches, registered dietitians and certified diabetes educators and can be customized to specific dietary needs and preferences including the Nutrisystem® D® program for people with Type 2 diabetes or pre-diabetes. The Company also owns and operates the South Beach Diet® and Shake360™ brands. For more information, go to NutrisystemNews.com.