New Kickstart 7-Day Weight Loss Kit, Men’s Protein-Powered 5-Day Weight Loss Kit, Fruit Smoothies Plus Reformulated Breakfast, Lunch and Dessert Bars Added to Robust Offerings from Weight Loss Pioneer
“Longer-term, effective diets can’t be about deprivation, so having a range of really good tasting food is important and we put a lot of emphasis on continually innovating on both taste and nutrition,” said Dawn Zier, President and CEO of Nutrisystem. “We’re constantly studying trends as well as the ratings and re-orders on our existing menu. We’re also leaning on our Science Advisory Board and staff nutritionists to ensure that the science of weight loss is front and center in all of our offerings – both through the traditional Nutrisystem® core program and in our retail products.”
Reformulated Breakfast, Lunch and Dessert Bars
Artificial flavors and sweeteners have been removed from all breakfast, lunch and dessert bars on the Nutrisystem menu. In addition, fiber was increased in each bar. In the coming months, Nutrisystem will be working to expand these reformulations to its bakery and pastry items with a goal that changes will be complete by June 2014.
Last week, Nutrisystem announced the soft launch of NuMi, an interactive platform for do-it-yourself dieters as well as dieters transitioning from a structured meal plan or looking for a post-diet weight maintenance program.
“Our focus is on bringing years of nutritional science and expertise to consumers along all parts of the weight loss journey in innovative ways,” noted Zier. “Products like NuMi and our new men’s kit are just recent examples of how Nutrisystem is meeting the needs of a wider range of dieters.”
To learn more about Nutrisystem, its plans and menu items or to order now, please visit www.nutrisystem.com.
About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leading provider of weight loss solutions and weight-related products and services including its structured food delivery program Nutrisystem® My Way® and its new digital platform NuMi™ by Nutrisystem. Nutrisystem has helped consumers lose weight for more than 40 years by providing quality foods and a nutritionally balanced meal program. Nutrisystem® meal plans feature more than 150 menu options, along with counseling options from trained weight-loss coaches, registered dietitians and certified diabetes educators. Customers are provided further support from the online community, tools, trackers, mobile apps and more. Nutrisystem® plans are consistent with national guidelines for dietary intake meeting targets for fat, sodium, sugar, cholesterol, fiber and physical activity. Additionally, plans can be customized to specific dietary needs and preferences including the Nutrisystem® D® program for people with diabetes or those at risk for type 2 diabetes. Healthcare professionals may learn more about the programs by visiting www.nutrisystem.com/hcp. Nutrisystem® weight loss plans are available directly to consumers through www.nutrisystem.com, by phone (1-800-435-4074) and at select retailers. The NuMi multi-platform system and downloadable App can be found at http://www.numi.com.