Nutrisystem Logo Usage Guideline

Full Color Logo

For Digital Usage (Web, Banner, Email, Social Media)

Gray Text : HEX #4D4C4D, RGB 77, 76, 77
Leaf Green : HEX #6CB33E, RGB 108, 179, 62

For Print Usage (DM, Catalog, Magazine, Package, Sign)

Black Text : PMS Black
Leaf Green : PMS 369

One Color Logo

For Digital Usage (Web, Banner, Email, Social Media)

HEX #4D4C4D, RGB 77, 76, 77

For Print Usage (DM, Catalog, Magazine, Package, Sign)

PMS Black

One Color Reverse Logo

For Digital Usage (Web, Banner, Email, Social Media)

Determined on a case-by-case basis depending on media channel

For Print Usage (DM, Catalog, Magazine, Package, Sign)

Logo may be reversed out of approved colors
PMS 369, PMS 318, Black)

Logo Clear Space and Minumum Size

For Digital Usage (Web, Banner, Email, Social Media)

Minimum Size

For Print Usage (DM, Catalog, Magazine, Package, Sign)

Minimum Size

• Logo must be surrounded by clear space equal to the height of the letter “m” in logo on all sides.

• Clear space isolates the signature from competing graphic elements such as copy and photography and gives the logo the prominence it deserves. Space requirements apply to all logo treatments with the exception of print advertising(when ad space does not allow) and banners, social media, etc.

• Other graphic elements may not interfere with this space.

• Minimum clear space must also be maintained between logo and edge of printed surface.

• Same rules apply for a reversed (white) logo.

Improper Use

The illustrations below are examples of what NOT to do when using the logo. These are only a few examples of how the logo might be misapplied. Don’t create your own monogram or lockup and don’t alter the logo assets in any way.

Don’t add a drop shadow.

Don’t rearrange the logo elements.

Don’t alter the colors.

Don’t place the logo on imagery or patterned backgrounds.

Don’t skew or distort the signature.

Don’t apply graphic effects.