New Delicious Jumpstart to Weight Loss and a Healthy Lifestyle Combines Favorite Foods Made Healthier, a Flexible Dining Approach and Highly Personalized Support Enabled by Technology
PHILADELPHIA, December 17, 2018 – Nutrisystem, Inc. (Nasdaq: NTRI), a leading provider of weight management products and services including Nutrisystem®, South Beach Diet®, and DNA Body Blueprint™, today announced the launch of the new Nutrisystem FreshStart® program. The plan provides a combination of balanced, results-driven nutrition with a flexible dining approach, along with highly personalized, technical support.
“By connecting with consumers and understanding the evolution of attitudes about weight management and healthy living, we recognize that when it comes to weight loss, people want a long-term solution, not a quick fix,” said Dawn Zier, President and CEO of Nutrisystem, Inc. “FreshStart is a giant, delicious and effective first step toward a healthier and more joyful life, and demonstrates our commitment to partnering with customers on their lifelong wellness journeys.”
Food and Nutrition Mission
Recently, the company announced its Food and Nutrition mission to make its foods fresher, its labels cleaner, and its approach to ingredients more transparent. Nutrisystem’s foods already contain:
- No artificial flavors or sweeteners
- No colors from artificial sources
- No high fructose corn syrup
- No artificial trans fats (No partially hydrogenated oils)
In conjunction with the launch of FreshStart, the company developed a list of 71 Restricted Ingredients and set a goal to eliminate seven more over the next year. The restriction of these ingredients more closely aligns Nutrisystem foods with popular, clean label food retailers and the Center for Science in the Public Interest. The full list of these 71 Restricted Ingredients is published here.
New Healthy Living Team
Nutrisystem is also debuting its Healthy Living Team, which includes chefs, nutritionists, registered dieticians and Nutrisystem counselors, all dedicated to helping customers eat in a way that satisfies, delivers results and achieves optimal well-being. For the FreshStart program, the Healthy Living Team’s chefs carefully select farm-fresh ingredients, measure, chop, and cook up America’s favorite foods made healthier, perfectly balanced for healthy weight loss. The Healthy Living Team’s goal is that over time, people will naturally begin to prefer the right foods in the right portions. The Team will also deliver daily tips, family-friendly recipes, and inspirational content via Nutrisystem’s content site (The Leaf), the NuMi® app, and social channels.
Since Nutrisystem’s Healthy Living Team creates and delivers delicious foods in the right balance and portions, there’s less planning, prep and guesswork with FreshStart. In addition, the program recommends ways to enjoy dining with family and friends, and even allows for the occasional glass of wine.
“Our chefs have added many more options to the menu to give our customers more deliciously healthy choices than ever before,” explained Sharon Tate, Senior Vice President of Supply Chain and Food Development for Nutrisystem, Inc. “We’ll also supply thousands of family-friendly recipes that will allow customers the flexibility to enjoy food at the dinner table with their loved ones while maintaining healthy eating habits.”
New Advertising and Marketing
The company announced its new FreshStart advertising campaign, which is set to launch later this month, and will be coordinated across digital, social, television and print channels. “Our approach this year represents an exciting, fresh departure for us,” according to Keira Krausz, Chief Marketing Officer of Nutrisystem, Inc. “While we proudly remain performance marketers, we also are focused on employing visuals and messages that underscore our brand evolution.”
The Company initiated relationships with digital and television creative agencies to deliver a wide variety of formats, including video, to air across platforms, as it accelerates its digital reach.
Krausz added, “Our consumer research tells us that one of the most appealing aspects of Nutrisystem FreshStart is how much freedom it provides compared to other weight loss alternatives, in terms of time, headspace and social life. FreshStart gives people the freedom to enjoy what matters most to them, while living healthier.”
To accompany FreshStart, Nutrisystem has revamped its app, NuMi, available for free to all Nutrisystem customers. Building on NuMi’s popular contests and ability to engage, motivate, and reward, the company has enhanced the app’s contests, gamification and in-app shopping functionalities. Over half of Nutrisystem customers use NuMi, which makes Nutrisystem uniquely able to deliver a more customized, personalized experience to its customers. In addition, for those wanting an even more personalized approach to weight management, DNA Body Blueprint will be available to customers throughout their journey as an upsell, providing a nutrition and fitness-oriented plan based on their unique genetic coding.
Clinical Studies, Testimonials and New Shakes
As with all Nutrisystem programs, FreshStart delivers safe and effective weight loss. Backed by clinical results, customers can expect to jumpstart their weight loss by up to 13 pounds in the first month, which testimonials indicate is a motivating factor for staying on the path to healthier living. The company is also introducing all new FreshStart™ Shakes, which are high in protein, contain probiotics, and chromium picolinate to reduce body fat.
For more information about Nutrisystem FreshStart, please visit www.nutrisystem.com.
About Nutrisystem, Inc.
Nutrisystem, Inc. (Nasdaq: NTRI) is a leading provider of health and wellness and weight management products and services and has helped millions of people lose weight over the course of more than 45 years. The company’s multi-brand approach to weight loss includes multiple plans for 2019. For more information, go to NutrisystemNews.com and Newsroom.SouthBeachDiet.com.
Robin McConnell Shallow
SVP, Corporate Communications