DAWN ZIER, PRESIDENT & CEO
Dawn Zier is President and Chief Executive Officer of Nutrisystem (NASDAQ:NTRI), an innovative provider of weight loss programs offering a wide variety of home-delivered, nutritionally balanced meal plans, retail products and advanced digital tools.
Since taking the helm in late 2012, Dawn has embarked on an ambitious 4-point turnaround and growth plan for Nutrisystem. This plan encompassed bringing in a new management team, enhancing the Company’s integrated ecommerce/marketing capabilities and introducing several new product lines including a breakthrough digital weight loss tool and industry-first retail offerings. Under her leadership, the Company launched its game-changing Fast 5, Turbo 10 and Lean13 campaigns. Her mission in 2013 was to fix it fast, and for 2014 and beyond has been about innovation and growth. In 2015 and 16, she championed a strategic vision that centers on building a multi-brand and multi-channel approach to capture a more significant share of the weight loss market and to expand into the broader health and wellness space. The strategic acquisition of the South Beach Diet brand was one of the first steps.
The overall result is resurgence at Nutrisystem under Dawn’s leadership. In 2014, the Company experienced its first full year of revenue growth in 7 years. Guidance for 2017 implies that the Company will have its fourth consecutive year of double-digit growth. Both the Company’s profits and stock value have increased more than 6X within her tenure. The Company was recently described as “on fire” by the Philadelphia Business Journal, named one of Fortune’s Top 100 Fastest Growing Companies and has a market cap of approximately $1.5B.
Dawn came to Nutrisystem with a unique background combining a deep understanding of consumer trends and direct/ecommerce marketing, a trained engineer’s passion for precision and data, and years of business leadership. At the outset, she put in place a facts-based culture that drives a focus on priorities, accountability, customer-centricity, and teamwork. This distinct management philosophy and approach has earned her multiple business awards and media accolades, including Direct Marketer of the Year, a New York Time’s “Corner Office” profile and 2017 Greater Philadelphia EY Entrepreneur Of The Year finalist.
In recognition of her overall professional impact, Dawn was named a 2016 Power Woman. Most recently, she was recognized by Institutional Investor magazine as one of the best CEOs nationwide. Dawn was named to the publication’s 2018 All-America Executive Team, ranking among the Best CEOs Smallcap in the consumer sector.
In addition to being a member of Nutrisystem’s Board of Directors, Dawn serves on the Board of Directors for The Hain Celestial Group, Inc. and Spirit Airlines. Over the years, she has also served on boards and chaired committees for multiple marketing and media entities, including the Data and Marketing Association’s (DMA) Board from 2008 to 2015, where she was a voting director and on the executive committee. While at Nutrisystem, Dawn served as co-chairperson of the 2014 American Diabetes Association’s (ADA) Philadelphia Step Out: Walk to Stop Diabetes and as the Chair of the American Heart Association’s 2017 Go Red for Women initiative in Philadelphia.
Dawn received a Master of Science in Electrical Engineering and Computer Science as well as an MBA from the Massachusetts Institute of Technology (MIT). She also earned a Bachelor of Science in Electrical Engineering and Computer Science from Stony Brook University (SUNY). Dawn held positions at AT&T and Chase Manhattan Bank earlier in her career. She joined Nutrisystem from Reader’s Digest (RDA), a leading global, multi-brand and multi-platform media and direct marketing company. While there, Dawn held numerous leadership positions throughout her tenure culminating with President of the international business, the company’s largest division, responsible for nearly a billion dollars of revenue and 1,000 employees across Europe, Asia Pacific and Latin America.
A sought-after speaker and industry expert, Dawn regularly attends business conferences, meets with analysts and investors, appears on CNBC, FOX Business News and Bloomberg TV and commentates on radio stations in major markets throughout the U.S. She also contributes to FORTUNE, The Huffington Post and Philadelphia Business Journal, and has been written about in the New York Times, Wall Street Journal, Inc. Magazine, Forbes and Fortune. Dawn also guest lectures at universities including MIT and Binghamton University.
Michael Monahan has served as Executive Vice President and Chief Financial Officer of Nutrisystem since May 2013.
Prior to his current role, Monahan served as Chief Financial Officer of PetroChoice Holdings, Inc., a privately-held distributor of industrial, commercial, and automotive lubricants. During his tenure, he was a member of the management team that grew the company organically and completed nine acquisitions that increased value for the shareholders. His appointment as Nutrisystem’s CFO represents a return to the company for Monahan, who served as Vice President of Finance from 2006 to 2009.
Monahan started his career at Arthur Andersen LLP, working on both the audit and consulting side of the business, later joining Accenture in the finance and performance management practice. Following that, he worked at Exelon Corporation leading a divisional financial planning and analysis team prior to joining Nutrisystem in April 2006.
Monahan earned an M.B.A. from the University of Chicago’s Booth School of Business and a B.A. from Villanova University.
Keira Krausz is the Executive Vice President and Chief Marketing Officer of Nutrisystem, Inc. Krausz joined Nutrisystem in February 2013 and leads the marketing functions of the organization.
With extensive experience across a variety of direct marketing channels, Krausz is a proven marketing leader with a track record of building profitable businesses, executing effective turnaround strategies, and identifying and monetizing new revenue streams in the direct consumer response sector.
From 2005 to 2012, Krausz served as Vice President of Marketing for QSP, Inc., a subsidiary of Time Inc. and the largest youth fundraising company in America. During her tenure at QSP, she led the growth in e-commerce from nothing to over 25% of revenues, revamped the catalog and direct mail channels, developed social media strategies to drive customer engagement and sales, and ultimately worked with senior leadership to execute on the sale of the company in 2012.
Following the sale, she became head of new business development for Animated Storyboards, the largest global independent provider of television test spots to the advertising industry.
Prior to her tenure at Time Inc., Krausz was at Reader’s Digest Association (RDA) where she held a number of progressively-responsible positions in product management, marketing and business management, ultimately ascending to Vice President, General Manager of RDA’s Books & Music Business. In this role, Ms. Krausz took the business from losing money to profitability by quickly assembling top talent, revitalizing product, developing new channels, and building a new book business in the health affinity space that leveraged the company’s database.